Case study · Public sector · Civic engagement
Early Voting, Across Wisconsin
We worked with five of Wisconsin’s biggest cities, Racine, Kenosha, Green Bay, Madison, and Milwaukee, on a nonpartisan campaign to promote early voting and make registration simple, statewide.
Make it easy to vote early.
The challenge
Early voting is underused, and usually not because people don’t care. It’s because the dates, the rules, and the steps to register aren’t clear. Five very different cities needed one clear, strictly nonpartisan message that met residents where they were and pointed them to the official tools, without telling anyone how to vote, only how to.
The approach
We ran a coordinated campaign across all five cities, with creative and media tuned to each community, every piece driving to the state’s official registration and early-voting resource, MyVote Wisconsin. The goal was simple: fewer barriers, more registered voters, more ballots cast early and on time.
The reach
cities, one statewide early-voting push.
Check your status
Wisconsin voters can register and find early-voting details at MyVote Wisconsin ↗.
Related
Civic and public-sector campaigns draw on the media, content, and community sides of our discoverability work. See more in selected work, or start with your AI Mention Report.
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