Case study · Public sector · Civic engagement

Early Voting, Across Wisconsin

We worked with five of Wisconsin’s biggest cities, Racine, Kenosha, Green Bay, Madison, and Milwaukee, on a nonpartisan campaign to promote early voting and make registration simple, statewide.

Make it easy to vote early.

The challenge

Early voting is underused, and usually not because people don’t care. It’s because the dates, the rules, and the steps to register aren’t clear. Five very different cities needed one clear, strictly nonpartisan message that met residents where they were and pointed them to the official tools, without telling anyone how to vote, only how to.

The approach

We ran a coordinated campaign across all five cities, with creative and media tuned to each community, every piece driving to the state’s official registration and early-voting resource, MyVote Wisconsin. The goal was simple: fewer barriers, more registered voters, more ballots cast early and on time.

The reach

5

cities, one statewide early-voting push.

Statewide
Racine, Kenosha, Green Bay, Madison & Milwaukee
Nonpartisan
how to vote, never who to vote for

Check your status

Wisconsin voters can register and find early-voting details at MyVote Wisconsin ↗.

Related

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