Attractions · Paid social
🦖 Jurassic Journey USA
A brand-new attraction with no audience and two metros to fill from a cold start. We ran the full paid social campaign and turned an unknown name into a destination, from zero followers to over a million reached.
1.3M
people reached, from zero
Problem: a brand-new attraction with no audience and two metros to fill from a cold start.
Move: full paid social campaign built from zero.
Result: 1.3M people reached; an unknown name turned into a destination.
Relevant for: Attractions · Launches · Events
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Regional · Grant-funded campaign
🚲 Wisconsin Bike Federation
We ran the Ride Across WI campaign for the Bike Federation of Wisconsin on a Wisconsin Tourism Board grant, using digital ads and targeted social to grow a statewide ride that draws cyclists from across the country.
2X
ridership (~450 to 850), on a smaller budget
Problem: a statewide ride needed to grow on a grant-funded budget.
Move: digital ads and targeted social under the Wisconsin Tourism Board grant.
Result: ridership roughly doubled (~450 to 850) on a smaller budget.
Relevant for: Nonprofits · Tourism · Civic/public sector
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Local · SEO, reputation & ads
🛶 Milwaukee Kayak Company
Milwaukee's original kayak company and the river's truest steward, like an island summer camp in the middle of the city. We build and run their website and keep the big groups booked, year over year.
Year over year
website built & run, big groups booked
Problem: a local operator competing for seasonal demand on the river.
Move: website build and run, SEO, reputation, and ads under one strategy.
Result: big groups booked, year over year.
Relevant for: Local service businesses · Tourism · Hospitality
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Hospitality · Reputation & local SEO
🍻 The Explorium
Two brewpubs and a distillery, one connected reputation system. We keep new five-star reviews coming in and listings clean across all three locations.
3
locations, one five-star reputation
Problem: three locations, one reputation to protect and grow.
Move: a connected review and listings system across all three.
Result: five-star reviews keep coming in; listings stay clean.
Relevant for: Restaurants/hospitality · Multi-location brands
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Nonprofit · Video & storytelling
🦁 Zoological Society of Milwaukee
A storytelling video series, not training videos, that repositioned the Milwaukee County Zoo as a thought leader across the Association of Zoos & Aquariums.
5
deeply personal stories
Problem: a beloved zoo needed positioning as a thought leader, not just a destination.
Move: a storytelling video series built on deeply personal stories.
Result: national recognition across the Association of Zoos & Aquariums.
Relevant for: Nonprofits · Attractions
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Public sector · Civic engagement
🗳️ Early Voting Wisconsin
A nonpartisan campaign with Racine, Kenosha, Green Bay, Madison and Milwaukee to promote early voting and simplify registration across the state.
5 cities
statewide early-voting push
Problem: five cities needed turnout for early voting, nonpartisan and statewide.
Move: a coordinated campaign promoting early voting and simplifying registration.
Result: a statewide push across Racine, Kenosha, Green Bay, Madison and Milwaukee.
Relevant for: Civic/public sector · Nonprofits
Read the case study → · Register to vote ↗