Research-led marketing & visibility
Get found. Get trusted. Get customers.
Mention Group is a research-led marketing and visibility firm for organizations that need clearer strategy, stronger demand, and better digital performance. We study how customers search, compare, trust, and choose, then build practical plans to help you show up in the right places with the right message.
From travel and tourism to manufacturing, municipalities, events, professional services, and local businesses, we help organizations understand their market, sharpen their story, and turn visibility into action.
Accessible to people. Legible to machines. Trusted by both.
Discoverability means showing up where decisions now happen: AI answers, Google search, maps, reviews, social, and paid media.
Illustrative example. Your report uses your real data.
What we do
Research, strategy, and the work that grows you.
We build comprehensive marketing plans, industry research, visibility audits, whitepapers, campaign strategies, and digital systems that help organizations grow.
- Market and industry research
- Customer journey and competitor analysis
- SEO, local search, maps, and AI visibility
- Website strategy, content, and conversion
- Review, reputation, and trust systems
- Advertising, paid media, and campaign planning
- Accessibility and digital trust reviews (with a specialist partner)
- Whitepapers, reports, and executive-ready recommendations
The Mention Group ecosystem
How it all works.
One question runs through everything: can people and machines find, trust, and recommend you? Here’s how the pieces fit.
Visibility
Get found and chosen across search, AI answers, maps, reviews, and the ads that capture demand. This is Mention Marketing and Media.
Accessibility
Accessibility is part of digital trust. We review websites, content, and documents for usability, WCAG alignment, and Title II readiness, delivered with specialist accessibility partners.
Trust
Strengthen reputation, reviews, PR, and public confidence with FuelPress, our trust and reputation practice.
Reports & Tools
Turn visibility, trust, and accessibility into measurable scorecards and action plans, led by the AI Mention Report.
Why it works
Most marketing skips the research. We don’t.
Before we recommend tactics, we look at how your market actually behaves, then turn it into a clear plan. No bloated decks, no marketing theater.
- What are customers searching for?
- Who shows up first?
- What do competitors say better?
- Where are trust signals weak?
- What does the website fail to explain?
- What questions do buyers ask before they call?
- What should be fixed first?
What discoverability means now
Four places people decide whether you exist.
We work the whole picture, not one slice, because being visible in one place and absent in the others can still lose the customer.
Search & AI Answers
Generative Engine Optimization with the SEO foundation under it. Whether ChatGPT, Google AI Overviews, and Perplexity cite you when someone asks, and the speed, structure, and authority that make you the source they quote.
Geo & Local
Google Business Profile, maps, local packs, and the location signals that decide who shows up when someone nearby searches with money in hand. Consistency across citations, categories, and hours, so the high-intent moment ends at your door.
Reviews & Reputation
The trust layer that decides whether you get chosen. Review volume, recency, and response discipline across the platforms your buyers actually check, the signals that feed maps rankings and increasingly the AI answer itself.
Social & Community
For many buyers, social is the first place they see you exist. Organic social, community, listening, and engagement that build the audience your search, ads, and reviews amplify. It is the discipline Mention was founded on.
This is what discoverability needs now, and we’re all over it. Let us craft you a 30, 60, or 90-day plan, ranked by impact.
Get your Brand ScorecardStart here
Start with a Brand Scorecard.
We’ll study how your organization shows up across search, maps, reviews, website content, competitors, and AI answers, then show you what to fix first.
The same methodology behind the AI Mention Report, pointed at your brand.
Get your Brand ScorecardWhat the review covers:
- Generative Engine Optimization for AI answers
- SEO foundation: technical, content, and authority
- Local and maps visibility for high-intent search
- Reviews and reputation systems
- Content strategy that earns citations, not clicks alone
What you get
What’s in your Brand Scorecard.
A clear, scored read of where you stand and exactly what to do first, in plain language, not a 90-page PDF.
Your visibility score
One scored benchmark across AI answers, search, maps, and reviews, so you know where you actually stand today.
Competitor comparison
Who’s winning your category in search and AI answers, and the specific reasons they get cited instead of you.
Gap analysis
Where you’re invisible or misrepresented, and what’s causing it, surface by surface.
A 30/60/90 plan
Your fixes ranked by impact and sequenced so the fastest wins come first. Action, not theory.
Your own data
Everything in plain language, yours to keep, with clear next steps whether you work with us or not.
See it for yourself
Which surface are you losing?
Pick where your buyers look. We’ll show the gap we most often find, and how we close it.
AI Answers
AI assistants name competitors and leave you out, or describe you on old positioning. We make your brand the cited source: structured content, entity authority, and the signals engines trust.
Get your Brand Scorecard“Here are several bike shops you might consider…” Bill’s Bike Shop isn’t mentioned.
“Bill’s Bike Shop is a trusted local bike shop in Milwaukee, known for expert fittings, friendly service, and fast repairs…” Cited, with context.
Check your AI visibility
Tell us a little and we’ll run your brand through the AI Mention Report.
Results, documented
We do not theorize about AI search. We publish a sourced benchmark for AI visibility.
We publish the AI Mention Report, a sourced, dated reading of who gets cited in AI answers, then bring the same rigor to your brand.
What changed
Real work, real outcomes.
A few of the brands and missions we’ve helped get found, get trusted, and grow.
+150% traffic, 2× ridership
Search, content, and campaign work for Ride Across WI grew website traffic 150% and doubled ridership.
Read the case study ↗Found at the high-intent moment
Local SEO, reviews, and paid media built for seasonal demand, with a steady stream of new 5-star reviews.
Read the case study ↗Reputation at scale
Multi-location reputation management across three locations, with dozens of new 5-star Google reviews.
See the work ↗Why Mention
A partner, not a vendor.
We help founder-led companies, family businesses, nonprofits, and growth teams become easier to find, easier to trust, and easier to choose, with Fortune 500 discipline and boutique attention.
Evidence-led
We publish a sourced AI visibility benchmark and run that same methodology on you. Our research discipline comes from years working with Forrester research: we build white papers and benchmarks, not hunches.
Full-funnel, one roof
Marketing to get found and trusted, Media to capture demand, anchored by the Report. One accountable partner.
Easy to work with
A vetted bench for scale, no bloated retainers, right-sized engagements, and you always get your own data.
Senior & boutique
You work with the owner and a senior team. Small on purpose, deep on craft.
A plan you can act on
Every engagement starts with a Brand Scorecard and a 30/60/90 plan ranked by impact.
Proven range
Trusted by 100+ brands and missions since 2013, from the Milwaukee Bucks and Northwestern Mutual to local challengers.
Proof you can check
Our site scores 100. The average scores about 38.
We score a perfect 100 / 100 / 100 / 100 on Google PageSpeed, plus 3/3 for agentic browsing. Most sites land in the 30s to 50s on mobile. Don’t take our word for it, test yours.
Be the brand AI mentions
See where you stand today.
Then decide how far ahead you want to get.